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Thayyal Blog

Insights for creators & brands

Guides, strategies and ideas on creator marketing in India.

Brand manager reviewing influencer profiles on a laptopInfluencer Marketing

26 Sept 2026 · 2 min read

How to Choose the Right Influencer for Your Brand

A big follower count doesn't guarantee sales. Here's a simple, step-by-step way for Indian brands to find creators whose audience, content and values actually fit.

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Marketing team planning digital marketing strategies on a laptopDigital Marketing

26 Sept 2026 · 3 min read

10 Top Digital Marketing Strategies

From creator partnerships to short-form video and WhatsApp, here are ten practical ways Indian brands can reach more customers and grow in 2026.

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